The Conventionalization of the Leaf Ornament
As did Owen Jones, Bloomer argues for a modern style of ornament to decorate a modern architechture. Based on formal laws rather than theories of classical or naturalism imitation, conventionalization can be seen as being explicitly modern. More-over, deriving from the work of ornament, these laws are dependent on intrinsic rather than extrinsic principles.
The MIT Press
Jespersen, K. (1987). Form and meaning: The conventionalization of the leaf ornament. Perspecta, 23, 144-155.